How a London PR firm was forced to apologize for sowing racial division in South Africa

This year, an army of Twitter bots emerged in South Africa, firing off a barrage of tweets that carried the same basic message: White capitalists had replaced one form of apartheid with another and were conspiring to hold black people down through economic, rather than legal, means.

The basic premise — that black South Africans remain overwhelmingly disadvantaged economically — was undeniable. But the bot campaign went considerably further.

Hundreds of Twitter accounts — all retweeting the same messages in the same order at the same moment — carried out a sexual smear campaign against editors, journalists and business executives, many of them critics of the powerful Gupta family, which is closely aligned with President Jacob Zuma. The tweets included lewd images of a prominent black female news editor, Ferial Haffajee, and a wealthy white businessman, Johann Rupert.

Targets of the campaign were accused of being agents of #WhiteMonopolyCapital or #WMC.

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Source
AFRICA – Los Angeles Times




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